The short summary for this update: we’ve added comments. You can see them in the App if you download the latest update.
As you may be personally experiencing, everyone has at least one habit that could use a boost. For a lot of you, that’s health and fitness. But we also have Lift users trying to read more, be more generous with friends and family, talk to strangers, etc. The range of your ambitions is endless and already extends to more than thirty thousand different habits.
When people ask us what psychology we used to design Lift, we almost always point them to BJ Fogg, a Stanford researcher of behavior design. His work focuses on how to break a goal into a habit, and then how to place structure around that habit which increases the odds of success.
BJ created a framework for thinking about designing new behaviors for yourself which he calls BMAT. In the BMAT model, a behavior comes from the combination of your motivation (M), your ability (A), and a trigger/reminder (T).
Using this model to describe Lift, we already do a lot for motivation. People who successfully achieve goals on Lift report at least one of these experiences: wanted to beat their previous best, felt encouraged by our positive community, felt competitive, or felt accountable.
Comments is the first feature we’ve released that tackles ability. When you start a new habit, you’re impeded by missing knowledge. Which running shoes should you buy? What’s a tasty vegetarian recipe? How do you breathe during Yoga? What brand of vitamins do you buy?