Earlier this week we put out a big release to support New Year’s Resolutions. It was definitely the biggest release we’ve done since we’ve launched. Today’s release is a set of incremental improvements on what we just did.
Writing about new features is easier than writing about incremental updates, although usually the updates are more important. Nobody knows if new features are really going to matter. But our updates are always prioritized to hit the features that are mattering the most.
For example, people check in to habits at a rate that’s six times greater than they give props and sixty times greater than they leave comments. It’s far and away the most commonly peformed action on Lift. So obviously, this is a high impact area to improve.
We’re releasing new versions of the iPhone app as fast as Apple will allow us (which has recently been 8-10 business days). Additionally, we built Lift to give us some flexibility to deploy features server-side and we’ve been releasing these as often as daily or hourly. For example, we released four server side features in the five days before New Year’s: general reminders, per-habit reminders, friends, and a Resolutions category of habits.
I’ve seen several people on Twitter describe Lift as implementing the Seinfeld productivity method, which is quite a complement because he’s one of the most successful and productive comedians of all time. The method people are referencing is his “don’t-break-the-chain” approach to writing jokes: he tries to write at least one every day and he tracks that with a big X on his calendar.