Everything You Need to Hire a Coach or Become a Coach
We run three of the top twenty publications on Medium.com and what I tell all readers is that this is a question to revisit every couple of months. It’s completely fine if the answer today is No. But if it is, you should know that the amount that Medium is spending on authors and editors…
In this article, I’m going to share a framework I call the Open Gates Model. Everyone wants quick fixes, and this will be a case for the opposite. Most quick fixes fail, and I’m going to explain why. Instead of looking for a single fix, you need to look at six categories that may need…
Firstly, if you want to hire an executive coach, you should be an executive. That could mean you’re the founder of a five-person startup, or a thirty person company, or even a three hundred person company. It could mean you’re a senior leader who reports to the CEO. Or perhaps you didn’t start the company,…
In this article, I’ll answer the question, “How much does a personal coach cost?” This is surprisingly difficult to do. The coaching industry tends to keep its prices hidden for no good reason. It’s unfortunate because mysterious pricing only makes it harder for potential clients to hire coaches. So, in the interest of transparency, I’ll…
Reframing is a tactic for changing your perspective to see new options. Coaches use this tactic all the time — it’s the most powerful tool in the everyday coaching toolbox. It’s also a tactic you can use with yourself, with a coworker, with a loved one, or even some stranger on the bus. But mostly…
I want to introduce a concept I call the Minimum Consistent Dose. It’s related to a few other “minimum” terms. Maybe you’ve heard about the Minimum Viable Product (MVP)? That’s a big entrepreneurship term about shipping your products early and often. In business, the MVP lets you learn if you’re on the right track early.…
Every coach should have a coaching upgrade package. At Coach.me, the most common coaching format is habit coaching via chat. That’s a great way to offer amazing coaching for an incredible value. But some clients need more coaching. And when they know what you’re worth, those clients are often willing to pay a premium price.…
In this article, we’ll cover how to create an eBook for your prospects. An eBook is one of the best ways to get coaching clients because it lets you sweeten any initial offer or invitation. You’ll use your eBook to remove any perceived risk for potential clients: “The initial consultation is free, and I’ll you’ll…
This guide will show you how to get press coverage for your coaching. Specifically, we’ll cover how to get featured in local and specialty media. Local media includes your hometown paper, local TV stations, and local business magazines. These outlets are always looking for stories about interesting hometown heroes — like you. Specialty media include…
The best way to get your first coaching clients is through your existing network. At Coach.me, we call this client prospecting. Most new coaches think they should start out by marketing on Facebook or Twitter. But if you don’t have any track record, any followers, or any feedback on your coaching pitch, digital marketing won’t…