Everything You Need to Hire a Coach or Become a Coach
In this article, I’ll answer the question, “How much does a personal coach cost?” This is surprisingly difficult to do. The coaching industry tends to keep its prices hidden for no good reason. It’s unfortunate because mysterious pricing only makes it harder for potential clients to hire coaches. So, in the interest of transparency, I’ll…
Reframing is a tactic for changing your perspective to see new options. Coaches use this tactic all the time — it’s the most powerful tool in the everyday coaching toolbox. It’s also a tactic you can use with yourself, with a coworker, with a loved one, or even some stranger on the bus. But mostly…
I want to introduce a concept I call the Minimum Consistent Dose. It’s related to a few other “minimum” terms. Maybe you’ve heard about the Minimum Viable Product (MVP)? That’s a big entrepreneurship term about shipping your products early and often. In business, the MVP lets you learn if you’re on the right track early.…
Every coach should have a coaching upgrade package. At Coach.me, the most common coaching format is habit coaching via chat. That’s a great way to offer amazing coaching for an incredible value. But some clients need more coaching. And when they know what you’re worth, those clients are often willing to pay a premium price.…
In this article, we’ll cover how to create an eBook for your prospects. An eBook is one of the best ways to get coaching clients because it lets you sweeten any initial offer or invitation. You’ll use your eBook to remove any perceived risk for potential clients: “The initial consultation is free, and I’ll you’ll…
This guide will show you how to get press coverage for your coaching. Specifically, we’ll cover how to get featured in local and specialty media. Local media includes your hometown paper, local TV stations, and local business magazines. These outlets are always looking for stories about interesting hometown heroes — like you. Specialty media include…
The best way to get your first coaching clients is through your existing network. At Coach.me, we call this client prospecting. Most new coaches think they should start out by marketing on Facebook or Twitter. But if you don’t have any track record, any followers, or any feedback on your coaching pitch, digital marketing won’t…
If you want to get coaching client referrals, you’re in the right place. Here at Coach.me, we operate like a giant referral network. More than 90% of the clients our coaches work with were referred by someone else. The Coach.me company itself is the biggest source of referrals. But the coaches in our community also…
In this article, we’ll cover how to attract coaching clients by optimizing your coaching profile. First off, when you’re selling coaching, you should use photos where you look approachable and authoritative. As a coach, people are hiring you. So, don’t be afraid to play to the stereotypes you think your ideal clients might carry with…
In this article, we’ll cover an exercise you can use to become the best coach in the world for your ideal client. Marketers call this category design. The goal is to position your brand so that you’re not only the best option but, ideally, the only option. This is best illustrated with an example. The…