We’re celebrating Coach.me’s 10-Year Anniversary with a series of AMA conversations.
In this conversation with Kendra Kinnison & Tony Stubblebine, we explore:
- how the app was born 10 years ago,
- why the team went all-in on coaching,
- how Tony used category design to become the CEO of Medium,
- why he believes in using unreasonable efforts strategically,
- how companies can use Medium,
- why coaches could use Medium instead of a blog,
- why he thinks coaches have extreme credibility,
- what’s next for Medium,
- and what’s next for Coach.me
Timestamps:
- 00:34 The coach.me origin story
- 4:51 How we discovered habit tracking wasn’t enough
- 6:21 Why habit coaching works
- 11:48 How Tony recently became the CEO of Medium
- 17:16 Tony’s recommendations for how coaches can use Medium
- 20:53 Specializing versus generalizing
- 27:09 How to use category design
- 29:42 How to use Medium to increase writing distribution
- 33:00 Specific writing advice for coaches
- 35:41 How to differentiate by going beyond reasonable sometimes
- 39:21 Publishing as a company versus an individual
- 42:05 Recent updates to the Medium platform
- 44:35 Tony’s writing framework
- 49:36 What Tony is most proud of
- 54:11 What Tony and Kendra are most excited about next
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