Join host Lidia as she sits down with Ruben, a Certified Habit Coach who discovered the power of cold exposure through the Wim Hof Method. From his corporate career in risk management to training with Wim Hof in Poland, Ruben shares how becoming a father sparked his journey into habit coaching and why he believes cold showers are a “superpower” that anyone can develop.
Learn practical strategies for starting your own cold shower routine, understand the psychology behind habit consistency, and discover why seeking coaching support is a sign of strength, not weakness. Whether you’re curious about cold exposure or looking to build any new habit, this episode offers valuable insights into how daily actions shape our identity.
► TIMECODES:
0:00 – Introduction & Welcome
01:15 – Meet Reuben: The Coach
02:16 – The Wim Hof Method Journey
03:26 – From Personal Practice to Coaching
05:29 – The Day Job: Risk Management
07:56 – What’s Coaching for You?
10:20 – The Key Benefit of Being a Coach
14:05 – Becoming a Father: The Transformation Catalyst
19:27 – Cold Showers: Benefits
23:49 – The Cold Shower Routine
26:36 – Who Seeks Cold Shower Coaching?
29:09 – The Identity Connection
31:07 – Getting Started: Practical Advice
33:57 – The Value of Coaching Support
36:22 – Different Levels of Support Needed
38:09 – Closing Thoughts & Challenge
► Find & hire Ruben at Coach.me
► Get a free Habit Reboot: 7-day Email Course for free upon registering for Coach.me
► Get HCC certification on your own with on-demand certification
