How to Get Tons of Coaching Client Referrals

April 15, 2020

If you want to get coaching client referrals, you’re in the right place.

Here at Coach.me, we operate like a giant referral network.

More than 90% of the clients our coaches work with were referred by someone else.

The Coach.me company itself is the biggest source of referrals.

But the coaches in our community also help each other with tons of coaching client referrals.

And one powerful way they do that is through a strategy we call…

Help a Coach Out

The “Help a Coach Out” (HACO) request is an email that you send to us or your fellow coaches.

You should phrase your email so that others can simply forward it to a friend who they want to refer to you.

To make your own HACO request, you first need to:

Then, use the sample below to plug in your What for Whom and WISH elements to your own HACO request.

We’ll use an example email from our coach George Halachev for this process.

This was his starting point:

What for Whom: Turn people into early risers so that they can fit more into their day.
What: Wake up early.
Inspirational fantasy: Getting more done, becoming a more productive person, being a person with a disciplined morning routine.
Social proof: List some testimonials or tell one story.

Below is George’s HACO email.

I’ve divided it into sections and indicated what elements to use in [brackets].

All you have to do is replace the italicized text.

Sample HACO Request

[What]

I have a few spots open in my Wake Up Early program. Do you know anyone who is a good fit?

[What for Whom]

My coaching specialty is turning people into early risers so that they can fit more into their day.

[Inspirational fantasy]

If you use the right technique, you can easily learn to wake up early and create a productive morning routine. A routine that will improve your health, give you free time for yourself, and an opportunity to get a ton done before everybody else is still asleep.

[Whom]

This is for busy people who don’t have time for everything they want to do, and want to use their mornings to exercise, meditate, eat a healthy breakfast or get their most important tasks done.

[Social proof]

In my coaching practice, I’ve worked with more than 800 people to improve their sleep, create a great bedtime/morning routine, and have a productive start to the day.

My favorite success story is with my client Mike, who started with the simple goal to wake up at 5 AM. Waking up that early gave Mike 2 hours to work on his healthy habits before he had to go to work.
That allowed him to exercise in the morning, eat a healthy breakfast, read, and pray/meditate—all that before his colleagues and friends were sleeping.

In just 6 months, Mike lost 18 pounds, caught up on work that he had been putting off for 6 years, and created plenty of time to enjoy his hobbies and spend time with his family.

[How]

How the coaching works is that we set the specific goals that you want to achieve and the time frame. Then we start with simple daily challenges that I hold you accountable for. We go through any problems and roadblocks that you might have and tackle them together, so we can really make the change and not just read or talk about it.

[What]

So if you know anyone interested in becoming an early riser, I’d love to hear from them. Here’s a link to me: https://www.coach.me/george/1113?ref=DbvXq

How to Spread the Word

The HACO request from George is meant to be forwardable or shareable without too much work on your part.

Here’s an example email you could send:

“Hi, I remember you talking about wanting to be a morning person. My friend George just reached out with a possible solution. He’s a really fantastic coach who makes waking up early his specialty. As you know, I think coaching is 1000x more effective than going alone or trying to simply read a book. He’ll be able to provide both accountability and expertise in ways that make the goal so much easier to achieve. Details on George below.”

Or a slightly edited message you could share on Facebook:

“A lot of people have asked me how to become a morning person. My friend George just reached out with a possible solution. He’s a really fantastic coach who makes waking up early his specialty. As you know, I think coaching is 1000x more effective than going alone or trying to simply read a book. He’ll be able to provide both accountability and expertise in ways that make the goal so much easier to achieve. Details on George below.”

Just be sure to add your referral code to the link with George.

That way, you’ll get paid for every client you send him.