Facebook Tutorials: 12 Insightful Guides for Coaches

May 20, 2020

This is a collection of useful Facebook tutorials for coaches.

In these guides, you’ll learn how to:

Grow a big following on Facebook.
Get new clients through the platform.
Market, advertise and sell your products.
Lots more.

Feel free to skip around and apply the Facebook tutorials most relevant to your business.

Contents: Facebook Tutorials for Coaches

Build a Popular Facebook Page
Understand What Your Followers Want
Get Tons of Facebook Page Likes
Optimize Your Posts for Maximum Reach
Understand the Principles of Facebook Marketing
Learn the Terminology of Facebook Ads
Advertise Your Products and Services
Install a Facebook Pixel on Your Website
Create a Facebook Sales Funnel
Connect with Prospects in Messenger
Find Peers and Customers in Facebook Groups
Run a Facebook Live Challenge

1. Build a Popular Facebook Page

A Facebook page is like a digital storefront where businesses can connect with their customers.

You can quickly and easily create a Facebook page for your coaching business.

Once someone likes or follows your page, they will start seeing your updates in their news feed.

In this article, you’ll learn how to build an irresistible Facebook page.

Quote from the article:

There’s about 5–10% of posts that will account for 90% of your likes. These are the mega-viral posts that get thousands and thousands of shares.

Just keep posting and experimenting, and when one post goes viral, use that as a template to create more viral posts to keep growing your page.

Strike gold once, and you’ll be more likely to strike it again.

2. Understand What Your Followers Want

I’m sure you’ve seen plenty of examples of businesses that only talk about themselves.

Their latest piece of content. Their new product or service. And their current promotion.

That kind of marketing is incredibly dull and highly ineffective — especially on a medium like Facebook.

To grow your audience, you need to be helpful, entertaining, and inspiring.

Give your followers what they want, and they’ll reward you with their time, attention, and support.

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Facebook followers want a small house party or dinner with friends.

Or a good piece of advice.

Acting like a good host is the best way to engage them.

3. Get Tons of Facebook Page Likes

Facebook page likes bring several powerful benefits with them:

A large number of likes provide your page with strong social proof.
People who like your page automatically become followers.
Likes provide valuable data you can use in your marketing.

And in this tutorial, you’ll learn how to get more likes than ever before.

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In essence, it all comes down to learn, test, improve, and repeat.

This means reading and watching high-quality content on how Facebook ads work, learning by practicing and testing, consistently posting, and using what works for you.

4. Optimize Your Posts for Maximum Reach

There was a time when good content was enough for a Facebook post to take off.

But those days are long gone.

Every minute on Facebook, there are now 317,000 new updates published, 147,000 photos uploaded, and 54,000 links shared.

So, to get noticed on the platform, you need to stand out from the crowd.

Your content needs to be excellent, and you have to promote it effectively.

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It is important to understand how Facebook ranks content in the newsfeed, so as to optimize our content for a wider reach.

With the algorithm constantly evolving, being up to date and in the know will empower users to be at the forefront of the competition.

5. Understand the Principles of Facebook Marketing

According to Facebook’s own data, some 90 million businesses have Facebook pages.

And more than 7 million active advertisers are competing for the user’s attention.

Still, few people take the time to understand how this massive marketing platform works.

In this tutorial, a former Facebook employee teaches a set of fundamental principles that will put you ahead of the competition.

Quote from the article:

Use Facebook the way it was intended to be used, which means bringing real value to users with fast, fresh, and native content, and running signal-rich, liquid campaigns that allow the new Machine Learning capabilities to work their magic.

6. Learn the Terminology of Facebook Ads

Engagement, lookalike audiences, placements, retargeting and scaling.

Do these terms sound like gobbledygook to you?

If so, you’re not alone. Facebook advertising is confusing for any beginner.

But it doesn’t have to be.

In this glossary, you’ll learn the most essential Facebook ads terminology in just a few minutes.

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I’m going to cover the essential terms used in and around Facebook Ads.

By the end of this guide, you’ll have a great idea of what you’re getting into and where to get started.

7. Advertise Your Products and Services

Once you have a decent grasp of Facebook marketing, you should consider advertising on the platform.

Why? Because, each month, 2.6 billion people access Facebook across the globe.

So, odds are your ideal coaching clients are hanging out on the platform.

And since you can target your ads by age, gender, location, interests, behavior, and more, you will be able to reach them.

Quote from the article:

The biggest shift over the past five years has been in the amount of responsibility the advertiser (that’s yourself) has when it comes to create the right assets and pick the most relevant audience for a specific campaign.

8. Install a Facebook Pixel on Your Website

A Facebook pixel is a piece of code that you place on your website.

It then collects data you can use to:

Measure the results of your ads.
Remarket to people who are likely to buy.
Create targeted audiences for future campaigns.
Increase the profitability of your ads.

In this tutorial, you’ll get step-by-step instructions on how to install a pixel so you can track and optimize your Facebook ads.

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Remember when it was enough to add a picture of a kitty and your ad could get hundreds of reposts, likes, and whatever else?

Yeah, that doesn’t work anymore. Now, the best way to get new clients is with relevant, personalized marketing directed at your target audience.

9. Create a Facebook Sales Funnel

As a coach, your prospects will go through several phases before they become a client.

First, they have to become aware of you.

Then, they have to develop an interest and desire in your coaching.

And finally, they have to sign up with you and make their payment.

By optimizing each part of this journey, you can maximize the return on all of your marketing efforts.

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Facebook users generally aren’t actively looking to buy things when they’re on the platform.

After all, it’s not an ecommerce site.

So the first time they see your ad, you can’t expect them to take out their credit card.

You need to gradually put them from the awareness stage into a buying mindset.

10. Connect with Prospects in Messenger

Messenger is an instant messaging app built into Facebook.

And just like the rest of the platform, it’s incredibly popular.

According to Buzzoid, more than 1.3 billion people use Messenger every month.

This makes for yet another excellent opportunity to reach potential clients.

You can use Messenger to connect 1-on-1, answer questions, and even let people purchase from you directly in the conversation.

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When you get messages coming into your page, you have an abundance of leads for potential sales.

You can also build a highly effective feedback loop that creates better and better marketing content.

11. Find Peers and Customers in Facebook Groups

Facebook groups are places where you can communicate with other members about a shared interest.

These spaces are great places to connect with fellow coaches and potential clients.

But make sure that you follow the written and unwritten rules of the groups.

If you don’t, you risk aggravating their members and hurting your brand.

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If you’re looking to develop a skill, you join a Facebook group; if you’re looking for suggestions on how to breastfeed, there’s a group for that, too.

With all of the benefits of joining online communities, it’s important to maximize your time and experience.

12. Run a Facebook Live Challenge

Facebook Live is a feature you can use to stream video in real-time.

You can go live on a page, in a group, or an event, and your video will also appear in people’s news feeds.

This can be a great way to connect with your Facebook audience if you’re comfortable in front of a camera.

If you’re not, you can run a Facebook Live challenge to build up your courage.

Quote from the article:

Commitments that require courage lead to exponential growth. They will accelerate your ability to gain new capabilities.

Following through on those commitments leads to a higher level of confidence and empowerment.

Little by little, every day, you’ll become more courageous.