Twitter Tutorials: 10 Helpful Guides for Coaches

June 24, 2020

This is a collection of useful Twitter tutorials for coaches.

In the guides below, you’ll learn how to:

Build a popular Twitter account.
Engage effectively with your followers.
Promote your work on the platform.
And lots more.

Feel free to skip around and check out the Twitter tutorials most relevant to your business.

Let’s get to it.

1. Adopt the Traits of Successful Accounts

Each day, some 500 million tweets are sent on Twitter. That’s 6,000 tweets every single second.

With that much content going out, it can be challenging to get noticed — especially when you’re marketing your business.

But if you cultivate the critical traits of consistency, active listening, and self-awareness, you’ll be much more likely to succeed.

As a coach, you already possess those traits. You just need to apply them to your Twitter account.

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Weird as it may seem, we want brands that know they’re brands.

We want businesses that admit they’re just trying to get our money.

We crave authenticity, and the longer it takes brands to realize that, the more they’ll miss out on our attention and our money.

2. Be Nice and Helpful

When you get started on Twitter, or any other social media platform, it’s easy to get stuck thinking about yourself.

Your business, your goals, your Twitter strategy.

But what’s most important, of course, is to create meaningful connections with people who want to hear from you.

And the best way to do that, unsurprisingly, is to be nice, generous, and helpful.

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In the same way as in a networking event, you have to be the first one to make the move and care about the other party.

In social media and other platforms, you have to connect with people as a human before expecting them to follow you.

Content marketing, creating useful content, is not enough, you also have to be kind and generous.

3. Get Your First 1,000 Followers for Free

Once your Twitter account is up and running, you want to attract targeted followers to it.

This can be challenging when your account is brand new and there is zero word-of-mouth about it.

But there is a straightforward strategy you can use to get your first 1,000 followers reasonably quickly and for free.

It’s called “follow/unfollow,” and you’ll learn all about it in this article.

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After tweeting, following, and unfollowing people who don’t follow back, you have an account that’s alive.

That’s it.

You have a following and you’re engaging with them.

4. Increase Your Twitter Impressions

Your Twitter impressions show how many times people have seen your tweet in total.

If one of your tweets has 1,000 impressions, that means people have seen it 1,000 times.

This is a useful metric to track as it indicates how far your tweets are reaching and how well your account is doing.

And to increase your impressions, think of your followers as friends.

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No one wants to follow the guy who’s renting a Ferrari and calling himself a life coach at 23 years old.

Do your best to be relatable, whether that’s through random humor or discussing sports with a community of like-minded people.

5. Get Your Content Noticed

To get your content noticed on Twitter, you need to use hashtags and tagging the right way.

Hashtags allow Twitter users to find your tweets if you mention a topic they’re interested in.

Tagging allows you to mention and involve other Twitter users in your tweets.

When used properly, these functions can expand your reach, encourage engagement, and get your work in front of more people.

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Twitter is a fickle social media beast and will involve a lot of attempts to get into the hang of things.

It’s the ultimate test of persistence as you’ll never see any real affirmation you’re doing anything right.

Trust that the most important aspect of Twitter is consistency, and once you get into the swing of promoting your work, you’ll wonder why you ever waited to use this platform.

6. Promote Your Writing Effectively

As a coach, one of the best marketing strategies you can use is to demonstrate your expertise in writing.

But when you’re promoting your latest article on Twitter, don’t just send out a link to it.

That comes off as self-promotional at best and spammy at worst.

So take the time to add a little context, beautiful visuals, and relevant hashtags.

If you do, your followers will be much more likely to read your articles.

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Instead of auto-tweeting links, try sharing one of your favorite excerpts from your blog post, an emotive sentence or two that will really get the reader interested in reading the rest.

It’s like watching the preview before committing to going to see the movie.

7. Tweet Your Medium.com Highlights

Medium.com is an online publishing platform where you can publish for free, build an audience, and even earn money for your writing.

As a coach, it’s a great place to demonstrate your expertise, position yourself as an expert in your niche, and build an extra income stream.

What’s more, each time you read an article on the platform, you can highlight sections that resonate particularly with you.

And you can then easily share those highlights with your Twitter followers.

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Sharing the work of other writers in this way is a solid win-win-win.

You get more content to share with your audience, and your audience gets a richer diversity of great things to read.

Plus, bonus point, you help build up the overall community of writers and creatives.

8. Engage with Your Followers

Once you have some followers on Twitter, you need to engage with them.

There are a few ways you can do this. By liking other’s tweets, you show appreciation for their post. And by retweeting their tweets, you share their posts with your followers.

But the best way to engage, of course, is to write thoughtful tweets that are helpful to your followers.

If you do that consistently, they’ll reward you with their attention.

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Replying may take some effort, depending on what you say.

If it’s insightful, it’s going to take some thought.

This is a significant amount of effort on our part, but people do appreciate insightful posts.

They’ll be paid off with likes and retweets and more replies.

9. Be Authentic

In the online marketing world, there’s often a lot of emphasis on trying to “go viral.”

This means a piece of content, like a tweet, spreads rapidly and widely across the internet.

Going viral is extremely rare and near impossible to plan for.

But as the heart-warming story of Billy’s Donuts illustrates, you can make it happen if you’re generous, transparent, and honest.

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There wasn’t any sugarcoating in Billy’s tweet.

He simply shared the truth he saw and that we too can see in his photos: His dad was sad because no one came to his new donut shop.

There’s so much more to the story, but everyone could see — and feel — the relatable truth at the surface, and that was enough.

10. Make It Fun

If you’re going to succeed on Twitter, or any other social media platform, you’ll need to spend a lot of time there.

And to do that, you’ll have to make it enjoyable enough that you’re naturally drawn to it.

That can be challenging, especially if Twitter feels like another task on your to-do-list.

So, in this article, you’ll learn how to make it so much fun that you want to keep coming back.

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If you’re posting something and you get a gut feeling that feels wrong. Stop.

Question why you’re posting. If it induces stress it’s probably wrong.

Think of Twitter as an ecosystem and cultivate the kind of ecosystem you’d like to live in.